CHRISTINE EASON

Email  Christine.Eason@gmail.com

CAREER HIGHLIGHTS

  • Created and edited copy and assets for more than 70 software and game launches since 2015
  • Delivered concepts and copy used at major partner and press gaming industry events, including E3, GDC, and multiple AMD product launch events
  • Owned and delivered assets that were used by key partners including Microsoft, AMD, Valve, and others
  • Created, wrote, and delivered Stardock’s Twitch and Mixer streams, which delivered continual growth in viewers and retention
  • Led copy creation for Star Control: Origins, which became the top PC game seller (via the Steam store service) during launch week
  • Established first influencer program for Stardock in close partnership with marketing VP and CEO, which delivered increased awareness and sales
  • Established several company traditions to increase fellowship and morale, including annual “Dead Man’s Draw” tournament, Star Wars Day celebration, Pi Day bake-off, board game nights, cook-offs, and more

KEY STRENGTHS

  • 12+ years of personal, professional, and contract writing experience
  • 13 years of experience in public speaking competitions and training (Toastmasters International)
  • 6+ years experience writing professionally for social media
  • Ability to meet tight deadlines and work well on a team
  • 10+ years of ‘front of the camera’ experience through media interviews, live streams, film and video, and more
  • Proficient with Google Docs, Adobe Premiere, Microsoft Excel, Word, PowerPoint, and more
  • A fierce loyalty to the Oxford comma

PROFESSIONAL EXPERIENCE

Lead Copywriter/Editor
Stardock  |  September 2015 – Present

Primary Job Responsibilities:

  • Creates and edits messaging and content across multiple platforms, including:
    • Software and gaming product websites
    • Forums and blogs (internal and external)
    • Social Media (Facebook, LinkedIn, Instagram, Twitter, etc.)
    • Partner digital store pages (Steam, AMD, GoG)
    • Video assets, including game trailers and streams for Twitch, YouTube, and more
    • Press Releases
    • Direct-to-customer sales emails via custom CRM system
    • Game Manuals
    • Internal standard documents
  • Establishes marketing “voice” for new game and software IPs
  • Attends industry trade shows and represents the company and its brands
  • Edits majority of public-facing content written by CEO and other executives
  • Works with partners to establish consistent messaging across brands during collaborations
  • Works closely with a marketing team to establish a consistent marketing message
  • Executes large amounts of content quickly and efficiently
  • Utilizes Adobe Premiere to create social media video content
  • Manages influencer relationships with YouTube and streamer personalities
  • Produces, manages, and hosts company livestreams to showcase new games and events
  • Established guidelines and standards for detecting email fraud in game key requests

Director of Social Media
RIW Hobbies | November 2021 - Present

  • Manage all online content (Facebook, TikTok, Twitter, Instagram, etc.) for local game store
  • Develop marketing plan designed to bring in more customers and retain existing clientele
  • Help plan and moderate in-store events
  • Work the sales floor on busy holidays or special event days

Gaming Event Coordinator (Contractor)
Grand Rapids Comic Con | October 2016 – Present

  • Hosts board, card, and electronic events for convention with over 30,000 annual attendees
  • Oversees communications between the venue, contractors, and convention staff
  • Write and provide descriptions and other materials for events and services provided

CARE Director
Novi Community Schools  |  November 2011 – August 2015

  • Developed creative after school activities for children of Deerfield Elementary school
  • Adhered to national licensing requirements and passed annual licensing checks
  • Developed engaging after school reading and writing program for enrolled children

VOLUNTEER EXPERIENCE

President, Grand Valley State Renaissance Club  | 2004 – 2006

Youth Mentor, Toastmasters  | 2012 – 2018

EDUCATION

Bachelor of Arts in Creative Writing  | Grand Valley State University